The effects of festivals and special events on city image design

conceived in the book Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations that the world’s economic development has enlarged the competition among places. Whether a place talent shows itself and succeeds in the competition or not, the key is to market the place’s advantages through various strategic and effective methods [2]. “The place seller” (such as local economy development bureau and traveling promotion bureau and so on) must understand the requisition of “the place buyer” (such as commercial companies, multinational corporation headquarters, vacationers, international conference delegates, as well as inhabitants or employees) thoroughly, and then take suitable steps and policies to sell its “product” and win “the buyer”. Under the guidance of city marketing, some old industrial cities in Europe and America, which faced depression after the industrial ages, gradually got rid of their difficult position and won the competition. The British city of Glasgow’s revival is such an example.